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Valéria Midena

My role as a designer has always been closely related to building brands through projects of corporate visual identity, brand books and packaging.

In more than 20 years as a creative professional, I have also been in multidisciplinary teams developing projects in the areas of branding, innovation and integrated communication.

Since the year 2000, as a designer at GenDesign (the design division at Thymus Branding), I have come closer to the areas of brand naming, strategy and planning. Later, as creative partner at GattoNero Design Studio, I dedicated myself to deepening my knowledge in branding and progressively extending my work to the stages which are prior to design into a brand building process.

Today, in addition to serving end customers, I also work as a partner in several agencies, by integrating teams in developing specific projects related to brand building.