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Valéria Midena

I see design as a visual expression of an identity. By combining materials, shapes, colors, signs, typography and images to establish a unique language, the design visually translates an identity of either a person or a brand.

In this sense, the media doesn’t matter: in print or digital, by a logo or a product, a designer is a professional capable of unveiling a unique manner of seeing, thinking and acting of a person or a brand - thus contributing to the recognition of this identity and to the effective construction of its value.

As a designer since 1990, I’ve been working on several jobs in the areas of corporate identity, packaging, print materials, product design and digital design for many kinds of clients – from global companies to small services businesses.